Working with the client as necessary to gain full a understanding of the nature of the business, we determine the most effective and relevant keyword strategy for the site, based on a thorough understanding of the services and products offered, with careful investigation of recent actual searches, and the competition faced for keywords chosen.
It's crucial that this stage be done properly. Gone are the days when you could drop a list of relevant terms into a site's 'meta keywords' tag and appear for them; today's major search engines have become exceptionally sophisticated and (although some will still try to tell you otherwise) in most cases the tag is completely ignored.
This research involves careful investigation of recent actual searches along with the competition faced for each phrase chosen - the aim is always to identify 'niche phrases', i.e. those for which a high number of searches are performed, but which face little competition, with which we can predict a high success rate.
A significant part of any successful SEO campaign is the correct inclusion of relevant search terms in specific parts of the site code, so that search engine spiders can determine the page content and subject, and index it for inclusion in results pages, or SERPS. Good quality, relevant and informative page copy is an important component of high ranking pages, and one of our specialist areas; we can create appealing and informative copy for you, designed to please the search engines, but just as importantly the user. We don't believe in making sites inaccessible to the human visitor - it's absolutely unnecessary, won't help rankings and traffic in the long run, and is therefore counter-productive.
For further information on SEO, our SEO copywriting service or other web marketing plans, please contact us; we'll be delighted to offer you all the advice and assistance we can.